The Truth Of One

Glimmer

I’m working at my favorite table on the outdoor patio of a coffee shop.

A gentle breeze ruffles my hair, carrying with it the scent of bagels and asphalt, and the occasional delicate chatter of conversation.

The tiny cafe is located on one of the quieter streets in New York, a city usually rattling with the cacophony of sirens, people, and life.

It’s the city where I feel most at home.

I take a sip of coffee and consider my options for this week’s newsletter.

I want to write about authenticity, about the importance of not betraying yourself.

Ideas percolate but I dismiss most of them.

It’s a massive topic, too broad to cover thoroughly in one weekly newsletter.

Perhaps approaching it from the angle of my experience in corporate marketing leadership…

No. I also want the content to be useful for readers at the start of their journey, those that have yet to take the leap into creating or starting their business because fear has paralyzed them.

My phone pings with a message from a client, sparking another idea.

Maybe sharing tips on how to be authentic in content marketing…